What is a role-based email address?
A role-based email address represents a function or department instead of one specific employee. Common examples include info@, sales@, support@ and accounting@.
Using info@
An info address is useful for general questions and first contact. Publishing a departmental address instead of an individual’s address helps maintain continuity when employees change.
Using sales@
Sales addresses can receive quotations, product questions and new business enquiries. Customers can continue using the same address even when the employee responsible for sales changes.
Using support@
A support address provides a central destination for technical support or customer service requests. It is particularly useful when several employees perform the same support function.
Accounting and finance addresses
Addresses such as accounting@ and finance@ can help organize invoices, statements and payment-related communication.
Alias or separate mailbox?
If a role address only needs to deliver mail to one employee, an alias may be enough. If several employees need common access to messages and folders, a separate shared mailbox may be more appropriate.
Create a company naming standard
A consistent naming convention for departmental addresses makes company communication easier for both employees and customers.